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Andrew understands that to be competitive and not to lose customers he needs an online presence.

Andrew realises that by Google searching ‘jewellery stores in Malta’, the name of his business does not appear on the map or in the search results, while his competitor does. Despite being in a central area, he cannot understand why there is always a line of customers waiting at the nearby jewellery store while at his shop, only a few people per day.

Andrew is the owner of a jewellery store.

Unfortunately Daniela does not know that there is a car dealer just 1 km from her home, but since it does not have a website and business profile, it is not visible online. Daniela searches on Google for car dealers in her area, not finding them, she goes to a car dealer 15 km away from home. Daniela wants to buy a car to be able to go to work daily.

Daniela is a Maltese girl who has just got her driving license.

Unfortunately Luca had to give up his desire for pizza and the pizzeria lost a customer. Luca does not know, however, that around the corner there is one of the best pizzerias in Malta which is just not visible online. Luca searches on Google but he does not find pizzerias near his home, so he decides to eat sushi. Once he arrives in Malta Luca looks for a good pizzeria to dine in – within walking distance.

Luca has just moved from Italy to Malta for work.3 practical examples of the importance of Google My Business for local businesses in Malta It is even more important when the search refers to a specific city or geographic area, for example Malta or Valletta. Being present online when people search on Google for a certain product or service is essential nowadays both to be competitive and not to lose potential customers.